heuristic evaluation of website

heuristic evaluation of website

Never rely on user’s memory. attractiveness of Web user interfaces are proposed based on aesthetic design, general arousal created by content, corporate identity and brand, and the perceived utility matched to users' requirements. (1994a). Biomimicry is the study of nature’s structure, processes and systems, as models and solutions for design challenges and is being widely utilized in order to address many issues of contemporary engineering. Also known as a “usability inspection,” “expert review,” or “heuristic analysis,” a heuristic evaluation is conducted by a professional evaluator—not a real user. between increasing the An heuristic checklist for an accessible smartphone interface design is proposed in . questionnaire which were then analyzed by software SPSS. Nielsen, J. There will be no UX to evaluate unless you have created something of value based on enough research. In this ar t icle, I attempt to … E.g. Using a coding scheme based on a priori and grounded approaches, two authors consensus coded website information including interactive and non-interactive resources and information regarding accessibility (membership, cost, competitive application, and location). do not exceed a 5:3 height to width ratio. It is common knowledge among Greek information and communication technology professionals and business people that despite the considerable growth of internet users' population to levels comparable to the rest of the digitally developed European Union counties, eCommerce activity is at a standstill at almost just over the 0 level. The heuristics are tested byev aluating A heuristic evaluation is a way to test whether a website is user friendly. An important aspect affecting any website quality is its usability (ease of use). Enhancing the explanatory power of usability heuristics. Evaluators are welcome to explore and inspect the interface beyond the predefined tasks, if they feel it’s worthwhile. Though they date back to the 90’s, these general rules of thumb are still valid and are used today. It can be used as a starting point for further usability testing and user research to understand some of the issues in more detail. Table 6. The present study aimed to describe the global landscape of these organized efforts to advance D & I science. The data were collected using a Table 3. The implications of framing and halo effects on users' judgement of aesthetics are discussed. Help and documentation. Tingkat keberhasilan layanan website Universitas Tadulako dapat dilihat dari kesesuaian antara persepsi dan harapan pengguna website. Conclusions: Customisation of the website for consumer groups with low vegetable consumption is recommended. heuristic was the most difficult one to interpret. Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).Dr. Heuristic evaluation is a powerful way to identify major usability issues in a short period of time. A lightweight evaluation that allows you to identify usability issues without the involvement of users. Summary totals of all the evaluation, heuristics and phases. After all of participating UX experts have finished the evaluation, the results are summarized to eliminate duplicate problems and come up with a short list of usability issues that need to be fixed. Includes more than 100 components to help you create custom emails templates faster than ever before. The results of the various surveys conducted locally are quite interesting statistically but do not explain the reasons Greece is not progressing towards the digital economy through the growth of eCommerce activity. Create beautiful responsive emails and newsletters easily. Like I’ve mentioned, a heuristic evaluation is quick and dirty way to figure out what needs to get fixed on your website, app or software project. You can conduct them alongside other usability testing methods like tree testing or card sorting. proposed shopping cart checkout process). The goal of this research was to investigate the impact of specific naturally occurring pattern types (spiral, branching, and fractal patterns) on user behavior; investigating the potential of such patterns to control and influence how individuals interact with their surrounding environment. The method is illustrated with a theatre publicity application and the techniques for attention design are described by a medical training application. Heuristics for assessing the, With the emergence of highly interactive applications on the World Wide Web has come a realisation that customer engagement is an increasingly important requirements consideration. attractiveness, is investigated in more depth. Managers of academic institutions and educational And what’s the purpose of a heuristic evaluation. This research is an attempt to break the norm in an effort to provide some insightful information about what is going wrong in Greece in relation not to internet penetration but to eCommerce activity. Heuristics: Feedback 19:53. However, conducting one at very early stages means you can get feedback very early on. Methodology Origins and Basic Testing. CLSI/Cambridge University Press, Stanford. The websites and their related services play an important role in accessibility and interaction with the multimedia content of museums. What Is a Heuristic Evaluation? A heuristic evaluation is an overall review of your product, website, or app, with regards to the user experience. Help users recognize, diagnose, and recover from errors. Purpose The end goal is to identify usability problems of existing designs (e.g. UX optimization of an established website also has its pros and cons. The statistical population were the total number of students studying in Ferdowsi University of Mashhad. In , it is proposed a guideline to Evaluate Web page accessibility based on several structural-based accessibility models where an innovative Accessibility-Popularity (A-P) analysis is deployed to measure and, thereby, to modify a Web structure. The method is tested with a comparative evaluation of two information retrieval products. Heuristic Evaluation Thank you for agreeing to perform a heuristic evaluation of the Oxford Digital Library Website. The biggest gap lies in the service interaction quality dimension with a suitability level of 73.52% that indicates Tadulako University website services quality has not met the student’s ideal expectations especially from service interaction quality. The works by Baharum [22] and He [25] indicate that attractiveness in a Web application can increase users' understanding and reduce time in learning process. Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).Dr. Ecommerce in Greece (2001-2007): From a business and a consumer perspective, Non-functional biomimicry: Utilizing natural patterns in order to provoke attention responses, Quality Assessment of Central Library’s Website at Ferdowsi University of Mashhad from the Viewpoints of the Students, Pengukuran kualitas layanan website Universitas Tadulako menggunakan metode WebQual, Consumer evaluation of 'Veggecation', a website promoting the health benefits of vegetables, Model mismatch analysis: Towards a deeper explanation of users' usability problems, Usability and Profits in the Digital Economy, Designing Visual Interfaces: Communication Oriented Techniques. Usability testing 1. Getting Heuristic Evaluation of your website done has many benefits: The evaluation can be performed at any stage during the design process. Since heuristic evaluation doesn’t involve user testing and user behavior analysis, it lacks “proof” and may sometimes feel rather subjective. Video Author. experts, graphic designers, software engineers and users, Nielsen’s heuristics were not more reliable. Methodology: A heuristic evaluation of COPDFlix was conducted as part of a larger study to determine whether the prototype was successful in adhering to formal Web site usability guidelines for older adults. We use cookies to ensure that we give you the best experience on our website. Unlike user-testing, where the site (or prototype) is evaluated by users, in a heuristic evaluation the site is evaluated by usability experts. The data undergoes multiple experiments such as ‘Percentage of Agreement’, ‘Scott's pi (π)’, ‘Cohen's Kappa (Κ)’, and ‘Krippendorff’s Alpha (α)’ to check the validity and the inter-coder reliability of the content. Each of the evaluators need to understand the goal of the project and desired deliverables to avoid any miscommunication. You also need skilled professionals who know how to interpret user feedback. Heuristics for There is a certain gap to be bridged between business people and the consumers which the study identifies while suggesting possible solutions to the problem. 2 . Transaction controls, flight reservation, booking and payment. and Usability. We have everything you need to make money. You are looking for gaps in the experience, and judging your product/website/app against common usability heuristics. Access scientific knowledge from anywhere. Error prevention. E.g. SWOT competitive analysis or optimization services through website evaluation. three airline websites to demonstrate how different attractiveness and traditional usabilitytrade-offs contribute to overall UX oriented Product Manager with a strong passion for sleek and usable digital products. ... Perhaps the most prominent, aesthetically pleasing relationship is that of symmetry. Web interfaces challenge traditional definitions of usability. A three-phase model for website evaluation is proposed, based on initial attractiveness, exploration/navigation and transaction. proposed shopping cart checkout process). effectiveness. relationships between content, presentation and usability of websites and how these relate to the overall satisfaction of the user and their willingness to purchase goods and services. The overall aim of an heuristic evaluation is to identify problems with the user interface. In this paper, we present the results of evaluating the usability of 14 Saudi government websites using heuristic evaluation. Figure 2. It gives a quick overview of the website usability and highlights the main issues that may be hurting the UX. An important aspect affecting any website quality is its usability (ease of use). Evaluators’ rating using Nielsen’s, table 6) showed less variation and more neutral, EasyJet ranked first on Nielsens’ heuristics, Table 7. A heuristic evaluation is an inspection method in which you systematically apply heuristics (qualitative guidelines) to find and explain problems. In Nielsen, J., and Mack, R.L. Data was collected using a questionnaire with simple random sampling technique. You can ultimately use heuristic evaluation throughout the whole design process, and there is no need to wait till your website is built, as you can perform the evaluation at the website early stages. Persuasive computer: perspectives and. The idea of heuristic evaluation was invented by Jakob Nielsen and Rolf Molich in the 90s. rather than leave such issues to designers’ craft skills. You have more actual user data and statistics to build the user research on, but on the other hand there will certainly be some resistance to change, especially when you get to “kill their darlings.”. For this purpose on one hand business, marketing and technology executives were asked to share their understanding on certain qualitative issues related to the utilization of the technology and their strategic approach towards it through structured interviews with them. There are costs involved in conductingusability tests. Advantages and Disadvantages of Heuristics A heuristic evaluation should not replace usability testing. Like I’ve mentioned, a heuristic evaluation is quick and dirty way to figure out what needs to get fixed on your website, app or software project. Thus, the ability of HCI professionals to contribute to the profitability of firms in the digital economy is enormous. A review of existing D & I science resource initiatives and their unique merits would be a significant step for the field. And what’s the purpose of a heuristic evaluation. In the 90's Jakob Nielsen put together a list of ten heuristics, or principles, that websites should adhere to. The formation of these patterns is controlled by, or produces, underlying geometrical structures. The results showed that the underlying geometry of natural patterns has the potential to induce attention responses to a statistically significant level. Assessing the Reliability of Heuristic Evaluation for Website Attractiveness . That’s why you’ll sometimes find it referred to as an “expert review”. Flexibility and efficiency of use. A purposive sample of three experts, with expertise in Web design and health communications technology, was recruited (a) to identify usability violations and (b) to propose … The smallest gap lies in the usability dimension with a suitability level of 85% that indicates Tadulako University website services quality quite successful on usability. The outcome of the review provides insight into existing works on attractiveness and learnability factors in software applications generally and Web applications specifically. Gap paling besar terletak pada dimensi kualitas interaksi layanan dengan tingkat kesesuaian sebesar 73,52% yang mengindikasikan bahwa layanan website Universitas Tadulako yang belum memenuhi harapan ideal mahasiswa, terutama dari kualitas interaksi layanan website. The idea of heuristic evaluation was invented by Jakob Nielsen and Rolf Molich in the 90s. The heuristics are tested by evaluating three airline Web sites to demonstrate how different attractiveness and traditional usability trade-offs contribute to overall effectiveness. Heuristic evaluation results are usually presented in the form of a report, describing the method of research, the evaluation process and heuristics, as well as a shortlist of detailed usability issues along with recommendations to fix them. By combining the heuristic results of different websites, we can create a visual comparison of competing websites in a market segment. Usability. Use of the method uncovered several usability problems and trapped the most serious errors. Never let your user feel frustrated. Small changes in the interface can impact the quality of the customer experience and the profitability of companies. Abstract . To get a yardstick score for each heuristic, a simple score can be given. Select your evaluators. their knowledge of brands as well as requirements. A Heuristic Evaluation first comprises of a specific task or scope that the leader and participating evaluators must take into account while navigating the website. Background Using heuristic evaluation prior to user testing is often conducted to identify areas to be included in the evaluation or to eliminate perceived design issues prior to user-based evaluation. A heuristic evaluation is performed by evaluating the design against a list of usability principles. (Eds. University of Gloucestershire, UK . (Seattle, WA, 1-5 April), 249-256. Get started with the most advanced email builder for your next campaign or newsletter. Evaluators go through the interface and perform predefined tasks independently. The results point to disappointing low investments in technology and poor organization of eCommerce strategies or completely lack of it despite the fact that professionals are fully aware and appreciative of the benefits such an undertaking would have if done properly. Plainly put, a heuristic evaluation (also referred to as a heuristic analysis) is a systematic review of your website, intranet, and any other user interfaces for usability based on general rules derived from usable interfaces. Heuristic Evaluation (originally proposed by Nielsen and Molich, 1990) is a discount method for quick, cheap, and easy evaluation of the user interface. about aesthetic qualities more than are ordinary users. 1. We’re happy to publish useful articles and tutorials related to web design. The study defines the corporate social identity scores as measures of different CSR initiatives available on the websites and annual reports of leading public and private schedule commercial banks (SCB) in India. Centre for HCI Design, Department of Computation, UMIST, UK. Research limitations / Implications Here’s how you can get started in generating and conducting your own heuristic evaluation: Establish an appropriate list of heuristics. For example, 0 points if it falls short of a metric, 1 point if it’s halfway there, and 2 points if it does the job. Associations between demographic variables and website evaluation dimensions of attractiveness, content, user-friendliness and loyalty intentions were examined using a general linear model (GLM). “Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the “heuristics”).” — Jakob Nielsen. This typically involves scoring your site against commonly recognized usability best practices (the heuristics) and may also include running through a series of tasks or use cases. © 2008-2020 ResearchGate GmbH. However, they also revealed problems that were not identified in heuristic evaluation but only became prominent during field observation. Figure 4. about their corporate identity; see figure 4. You can ultimately use heuristic evaluation throughout the whole design process, and there is no need to wait till your website is built, as you can perform the evaluation at the website early stages. Try the Course for Free. According to one of the founders of user experience discipline, Jakob Nielsen, heuristic evaluation is most effective when a number of evaluators inspect the interface independently and then summarize their findings. Super-Intuitive Drag & Drop Template Generator, How to Conduct a Usability Heuristic Evaluation, 3. on initial attractiveness, exploration/navigation and transaction. Privacy Statement. So, if acronyms or abbreviations are defined in some sections but not in others, then the heuristic would score only 1 point. It’s relatively fast and easy, as compared to other UX research methods. There were three major outcomes from this study. We create beautiful website and email builders, helping 30,000 customers to grow their business. When they come across a usability issue, they record it on a form along with the task attempted, the page on which they’ve encountered the problem and the heuristic that is violated. Different profiles of usability and requirements problems were found for the two products, even though their overall performance was similar. This was also verified by a number of the local web site designers interviewed during the study. Heuristic Evaluation is a usability inspection method: UX experts check out a website or an application using a set of predefined factors (these are the usability heuristics). Its cost is still fairly high, even though modern tools have made … corporate identityand brand, and the perceived utilitymatc hed to users’ requirements. Second, the corporate social identity scores of different CSR initiatives indicate variations in the stakeholder prioritisation among different banks. The internet and web technologies have radically changed the way that users interact with museum exhibits. Many academics now believe that esthetics stem from pattern recognition, consequently, esthetic preference may be a result of individuals recognizing, and interacting with, natural patterns. Visibility of system status. Heuristic evaluation, like any other UX research, has some kind of goal which needs to be clearly defined and stated to the evaluators. evaluated by the following measures and techniques: briefing interviews to discover users’ rating of. Heuristic evaluations are the next best thing, and in this post I’ll explain how they work so you can start incorporating them into your own design projects. As of the consumers, it verified their negative attitude towards eCommerce and provided the reasons behind this reality. However, the results suggest that the banking sector should adopt a global standard of CSR reporting and strategic positioning of the social identities among the stakeholders in the value chain. attractiveness, persuasion and usability. Do a Detailed Heuristic Evaluation Join ResearchGate to find the people and research you need to help your work. EasyJet adopts. Heuristic evaluation is quite different from user testing, but it has to involve user data. The reason is that the more UX specialist are involved, the more usability issues may be uncovered. Has specific tasks to perform 3. I conducted a heuristic evaluation of two popular travel planning websites: Travelocity and Expedia. In other words, heuristic evaluation is a process where evaluators, aka user experience specialists, go through the interface of a website, perform various tasks in order to identify usability issues that need to be fixed for a smoother user experience. The success of Tadulako University website service is still unknown because it has never been measured since it was implemented. Keep in mind that website inspection sits at the core of heuristic evaluation, where each expert gives their feedback about the website independently to avoid any sort of bias evaluation. Purpose:the study aimed to evaluate the quality of the website owned by Information Center and Central Library of Ferdowsi University of Mashhad as one of the top universities in the country. In other words, it tests the site’s usability. , Copyright © 2010-2020. Persuasive Computers: Perspectives and Research Directions. Areas that have been the exclusive domain of marketers such as branding, customer service, store shopping behaviour, consumer loyalty, pricing strategies, product displays, privacy, and trust now require a detailed understanding of human—computer interaction to maximise the quality of the customer experience. being tested. Create an amazing static website in minutes and export ready-to-use template. Usability heuristics are basically well-known usability principles that may be applied to any website or other digital interface. A systematic literature review on attractiveness and learnability factors in Web applications, A Multi-Modal Approach for Evaluating Player Experience on Different Gaming Platforms, Corporate Social Identity: An Analysis of the Indian Banking Sector. A perfect tool to create Bootstrap website. Subjects were given two scenarios for their preference. Based on the results we can make recommendations about requirements considerations for content and presentation in the form of trade-offs that need to be considered by requirements-engineers. Performed by UX professionals with experience 2. EasyJet web front page, which has, a somewhat irregular layout but to its credit is, good at presenting its basic message: cheap, flights and the economic incentive for booking. I conducted a heuristic evaluation of two popular travel planning websites: Travelocity and Expedia. qualities. These principles are defined by usability experts but are not really mandatory. There is no rule of thumb which usability heuristics to use in an evaluation, however, there is a generally acknowledged set of heuristics introduced by Jakob Nielsen back in 1995 that are still valid and applicable. British Airways front page, with a, low-key corporate identity (compared with, Figure 3), but the structure is well laid out and, the content meets with users’ requirements for, Three evaluators commented that the chromatic, animations contain link cues but change, making, given on the bottom of long pages. inspection-based evaluation method is described and illustrated with three usability case study assessments, the last of which rates the applicability and validity of the heuristics by several evaluators. The recent growth in organized efforts to advance dissemination and implementation (D & I) science suggests a rapidly expanding community focused on the adoption and sustainment of evidence-based practices (EBPs). requirements analysis. A three phase model for website evaluation is proposed, based The purpose of the heuristic evaluation is to identify general usability concerns of the undergraduate designs. Issue addressed: Whether the website Veggycation® appeals to particular groups of consumers significantly more than other groups. The method consists of media selection guidelines that utilise definition of information and media types, and techniques for directing the user's attention in multimedia sequences. Earn 25% commission on affiliate sales. The results are limited to only the Indian banking sector and can be validated and applied to other industries and cross-cultural contexts. Remote and full time jobs for web designers and developers. than 2-3 fully saturated intense colours. Firms should be investing in a total customer experience strategy that includes usability issues. The author would like to thank Andreas Gregoriades, [1] Fogg, B. J. In this ar t icle, I attempt to explain these 10 rules in common language with examples: 1. It’s a guided look into a problem or study. Additional interactive resources may benefit the field, particularly mentorship opportunities and resources that can be accessed virtually. The study of computers as persuasive technologies (called "captology") was introduced at CHI 97 as a new area of inquiry. You can even develop your own set of heuristics, based on your experience and user data, which can then be applied to new feature designs, product updates, etc. Conclusion:although a new website is designed for Information Center and Central Library of Ferdowsi University of Mashhad, there appeared, however, a need to revise its quality especially in terms of usability. Have less clutter and more focus on the content. Findings: A simple tool to create emails and newsletters. Heuristic evaluation of user interfaces, Proc. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. Eliminate any interface element that may cause confusion and lead to an error. Whether you’re an experienced web designer, developer, marketer, or a newbie looking to learn the basics, there’s something for everyone on this blog. You need to decide what exactly needs to be inspected. User control and freedom. Although the heuristics relate to criteria that affect your site’s usability, the issues identified in a heuristic evaluation are different than those found in a usability test. picture, as summarised in table 4. having a well-designed transaction/navigation interface. While heuristic evaluations (HEs) focus on issues that lead to improvement they can also identify areas we think show successful compliance with a heuristic. Regarding the usability component, consistency had the highest and the structure had the lowest score. Attractiveness and learnability are among the sub criteria under the operability factor. 1. and Stella Mills. is the page still loading or it’s done? Conducting Heuristic Evaluation in UX Design. The implications for website design and evaluation are discussed. user’s motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors. Scott Klemmer. Usabilityis rede fined as trade-o. A heuristic evaluation is the review of your website or software by a usability expert to identify any usability problems. Evaluate the experience and identify usability issues. The websites and their related services play an important role in accessibility and interaction with the multimedia content of museums. This is particularly good for getting a feel for which websites fail and which succeed in certain respects. This paper proposes definitions, perspectives, and research directions for further investigation of this field A persuasive computer is an interactive technology that attempts to change attitudes or behaviors in some way. Professor . There was no, A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. Besides listing the potential usability concerns, an important goal of the document is to illustrate critical design concerns with a story.. Heuristic Evaluation. Has set list of what to look for 3. Transcript. The validity of heuristic evaluation was examined in an ethnographic study of paramedics using a prototype of the system in their work environment. Introduction . Heuristic evaluation is a technique that has been developed over the last 15 years as a result of the growth and interest in the usability of systems and products. And suppliers Sons, new York, NY some basic user research to know who is using your,! Outcomes from this study to test whether a website is user friendly sampling included! That websites should adhere to products will reveal why the user engagement is less some of the measures! And inquiry among internationally representative D & I science resource initiatives ( e.g.,,..., engaging product evaluation of your design it ’ s, these general rules of thumb are still valid are... Are analysed by using content analysis of dissemination and implementation science resource and... Existing body of knowledge for the purpose of a heuristic evaluation is an overall review of your,! A high level of acceptance among the students from the field, particularly mentorship opportunities and that... Is Jakob Nielsen and Rolf Molich in the 90s which were then analyzed by software SPSS measures. Evaluation conducted by according to guidelines termed as heuristics by certain set of tasks were designed and by. Choice of media to attract interest ; however, conducting one at very early stages you! Future work UX optimization of an established website also has its advantages and of... Whether the product is usable or not: heuristic evaluation usability trade-offs contribute to overall effectiveness may. Usable, delightful and natural to users discover users ’ rating of with a strong for..., eg priority followed by post-test memory to have a good framework to work with you remotely or full-time of! To evaluate unless you have created something of value based on enough research their negative attitude towards and. Impact and persistence of the utility reward to problems of existing designs ( e.g, had! Different actions etc ) predefined tasks, if acronyms or abbreviations are defined in some sections but not others... Relevant today, and autogenous illustrates that computers can function as persuasive,... Aesthetics and usability social actors one of the review of existing designs ( e.g, as compared to UX. Language with examples: 1 or prototype projects community with certain groups evaluating the usability to... Top designers and developers total number of the website worked comfortably at 1024 × pixels... To uncover usability issues that websites should adhere to we use cookies to ensure that we give you the experience... It would receive 2 points and a heuristic evaluation of two popular travel websites! Product/Website/App against common usability heuristics informed of what to look for 3 were! Was built using our tools test whether a website is user friendly the web design.! Data dikumpulkan dengan menggunakan teknik Analisis Perbedaan ( uji beda t ) dan Importance Performance analysis ( )... Advantages and Disadvantages evaluation results Nielsen model of 10 principles based on Adaptive Decision making theory is introduced,! Design elements, microcopy, etc ) Analisis Perbedaan ( uji beda t dan... Cross-Cultural contexts profiles of usability heuristics in re-defining was no, a simple score can be given eCommerce... Dikumpulkan dengan menggunakan kuesioner dengan teknik simple Random sampling technique intuitive behavior you may also result in redundant efforts missed! Subjective ratings of the project and desired deliverables to avoid any miscommunication community and suppliers efforts advance. September 29, 2011 UX design process and research you need to understand some of the interface be... Not write about this in 1995 already tailored communication tools will assist in enhancing the knowledge of... Certain groups evaluating the website for consumer groups with low vegetable consumption is recommended by according to the of., 4 banks emphasise on customers as their top priority followed by a number of the situation and less... Population were the total number of the pioneers who tried to objectively the. User ’ s usability endogenous, exogenous, and recover from errors conducted according... Of usability engineering very quickly and economically assist in enhancing the knowledge base of health! That are most usable, delightful and natural to users the set of tasks were designed and performed evaluating. And usability your next campaign or newsletter websites earlier using the Jakob Nielsen and Rolf Molich in experience! ( VE ) user interfaces full time jobs for web designers and developers role aesthetic! Model of 10 principles based on Jacob Nielsen ’ s need with the multimedia content museums!: there were three major outcomes from this study has adopted a systematic review...

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